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    Innovate Market Sell: A Review of the Sales, Marketing and Innovation Capabilities of Irish Exporting SMEs

    forfas041124_innovate_market_sell_cover1
    Date:24 November 2004 
    Source: EGFSN
    Topics: Other

    Enhancing innovation, marketing and sales capabilities will be critical for the future success of Irish exporting small and medium-sized enterprises (SMEs). Equally important will be the development of the inter-relationship between the three functions.