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Innovate Market Sell: A Review of the Sales, Marketing and Innovation Capabilities of Irish Exporting SMEs

Innovate Market Sell: A Review of the Sales, Marketing and Innovation Capabilities of Irish Exporting SMEs

Enhancing innovation, marketing and sales capabilities will be critical for the future success of Irish exporting small and medium-sized enterprises (SMEs). Equally important will be the development of the inter-relationship between the three functions.

Publication Files

Innovate Market Sell (PDF, 105 pages, 514KB)